President & CEO

Dato’ Dr. Jayles Yeoh has been known as a dedicated entrepreneurial – thinking educationist. Having spent more than 20 years of his career in the fields of educational market development both locally and internationally, he is known for successfully promoting the “Malaysia Education” brand across the world. He has been continuously playing the key-role in contributing his views on the internationalisation of higher education through innovative approaches and the new model of programme franchising to education providers worldwide.

For his effort, he’s conferred as a Professor of Globalisation by Seokyeong University in South Korea, Professor of Marketing by Beijing Oriental University and Adjunct Professor of Global Branding Institute, USA. He is the President & CEO of AIMSMET Executive Education, that focuses on exporting Lifelong Training & Learning to Asia, ASEAN and the Middle East. He’s also an Honorary Fellow of the Association of Business Executives, United Kingdom, which carries the title FABE.

He is also the President & Chairman of the Education & Training Bureau, of the ASEAN Retail Chains & Franchise Federation (ARFF); Co-Chairman of the International Federation of Chamber & Commerce, (IFCC), USA; Honorary Director, Southwestern University of Finance & Economics, Sichuan, China and Advisor to Malaysia Digital Chamber of Commerce (MDCC).