OVERVIEW
This course deals with analysing the emerging international marketing environment and its effect on the business organisation. The syllabus deals also with Emerging Marketing strategy options available to compete effectively in global markets. It also deals with international cultures, economic, politic, social, and import, and export strategies. The different local market factors that affect implementation are also considered.
LEARNING OUTCOMES
- Describe the emerging market and how it affects the performing organisation
- Describe the impact of social and cultural issues affecting the market
- Evaluate the impact of trade agreements on businesses.
- Evaluate the impact on trading (import & Export) activities.
